How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount...
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL...
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
Whether you’re sceduling client bookings for a salon or scheduling a meeting with a colleague in a different time zone, manual appointment scheduling is time-consuming. It’s also a process that’s prone to human error. Double-bookings can be common, which can lead to a...
As a business, how likely is it that potential customers will come through your door?The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...
What is SEO? What is Search Engine Optimization? SEO is an acronym for Search Engine Optimization, or “Search Engine Optimization” and expresses the practices that aim to increase and raise the quality of web traffic (the number of visits to a particular website),...
