Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL...
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
Whether you’re sceduling client bookings for a salon or scheduling a meeting with a colleague in a different time zone, manual appointment scheduling is time-consuming. It’s also a process that’s prone to human error. Double-bookings can be common, which can lead to a...
As a business, how likely is it that potential customers will come through your door?The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...
What is SEO? What is Search Engine Optimization? SEO is an acronym for Search Engine Optimization, or “Search Engine Optimization” and expresses the practices that aim to increase and raise the quality of web traffic (the number of visits to a particular website),...
What is a digital marketing and how does it help your business? In the past 2 decades, more and more people started using the internet. Nowadays, around 4.66 billion people, which are around 59.5% of the Earth’s population are active internet users, so the internet is...
