Changes to Google Insights Metrics

If you’ve noticed a drop in some of your Google Business Profile (GBP) metrics (previously Google My Business), you might be wondering what’s going on. Maybe you’re wondering “why have my Google profile views decreased?” Rest assured, there’s no need to panic—the...

What are Video Testimonials?

Video testimonials are a great way to show your customers how much they love your products and services. They’re also an effective way to promote your business on social media, as well as in ads and on websites. Video testimonials differ from other types of...

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount...

Why Your Website Needs an SSL Certificate

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL...

What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
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